How do I add a link to my Instagram story?

To add a link to an Instagram story, create your story, tap the sticker icon at the top, choose the Link sticker, paste your URL, and place it on your story. Viewers tap the sticker to open the link. Every account can do this - you no longer need 10,000 followers or the old "swipe up" feature.

A handy trick: point the link sticker at your link-in-bio page rather than a single destination. That way one sticker gives viewers access to everything - your shop, your latest drop, your newsletter - and you can keep reusing the same link across stories without editing anything.

Step by step

1. Tap your link-in-bio URL to copy it (e.g. lin.ky/yourname).
2. Start a story, tap the sticker icon, and choose Link.
3. Paste your URL, customise the sticker text if you like, and post.

You can also keep the same link permanently in your bio's Website field. Build your page for free and add live blocks so it always shows your latest content.