Do I need a website if I have a link in bio?

For many creators and small businesses, a link in bio is all you need - and for some, it's better than a traditional website. It loads instantly, works perfectly on a phone, and takes minutes to set up and update. If your goal is to point followers to your content, shop, and socials, a link-in-bio page does that job directly.

When a link in bio is enough

• You're a creator, musician, or artist sharing content and links.
• You run a small or local business that mainly needs hours, contact, and a few links.
• You want something fast to update that always looks good on mobile.

When you might also want a full website

• You need lots of pages of content (a large blog, documentation, a big catalogue).
• You want deep SEO for many keywords, or fully custom functionality.
• You're running a store with many products and checkout.

The good news: these aren't mutually exclusive. Many people use a link-in-bio page as their mobile-first front door and link out to a deeper site where needed. With a custom domain, your link-in-bio page can even be your website at your own address. Start free.