What to put in your link in bio as a personal trainer

Someone watches your 40-second Reel on goblet squats, taps your name and has about one question: can this person help me, and how do I start? If the bio link opens a wall of nine equal buttons (programme, podcast, merch, gym site, free guide), they close it and go back to scrolling.

A trainer's page has a narrower job than most. It has to get a stranger into a first conversation, and it has to collect what you need to train them safely. Here is how to build it.

What should the first link on the page be?

The first link should be the one that starts a relationship, which is usually a free intro call or a first session. Everything else sits below it.

Pick one offer and name the outcome in the button. "Book a free 20-minute intro call" tells a visitor what happens next. "Work with me" does not.

If you coach in person and online, split the top of the page in two. Give each its own button, labelled by who it is for ("Train with me in Leeds" and "Online coaching"), and keep it to those two. A visitor who has to work out which offer fits them usually leaves.

On Linky, each of these is a Link Box or Link Bar pointing at your booking tool. Linky does not take bookings or payments itself. It sends people to the calendar or checkout you already use.

Why use a health form before the first session?

A new client's health history is the first thing you need and the thing least suited to a DM thread. A short form on the bio page gets it done before you meet.

The standard screening tool is the PAR-Q+, published by the PAR-Q+ Collaboration and described on its PAR-Q+ page as a pre-participation screening questionnaire. Page one asks seven general health questions. A client who answers no to all seven is cleared for unrestricted physical activity. A yes on any of them leads to follow-up questions about specific medical conditions, and in some cases healthcare clearance may be needed first. It comes as a fillable PDF or an online form. Use it as written rather than inventing your own medical questions, and follow the rules that apply where you work.

A form on your page does not replace that step. What it can do is ask the few things that decide how you open the conversation:

• Name and email
• A select: "What is your main goal?" with fat loss, strength, mobility, event training or general health
• A select: "Where do you want to train?" with in person, online or not sure
• A long text field: "Any injuries or conditions I should know about?"
• A checkbox: "I understand I will complete a health screening before my first session."

Linky's Form block holds up to 10 fields, in text, email, long text, select and checkbox types. It has no file upload and no phone-number field, so ask people to reply by email and send the PAR-Q+ link in your confirmation. Submissions appear in Linky and export as a CSV, so you can read them before the intro call.

How do you show results without overclaiming?

Your page needs proof, and a transformation photo is the obvious kind. It is also the kind that overpromises, because one client's twelve weeks is not a promise to the next one.

Safer proof is specific and about process. Say you have a client called Sarah (an invented example). "Sarah, 52, deadlifted her bodyweight after nine months of training twice a week" says what happened and how long it took, if it is true of your client. A written testimonial with the client's permission and their first name works well. Keep the amount to two or three, since a page full of them pushes the booking button out of sight.

Do not write "lose 10 pounds in 30 days" or anything like it. You cannot promise it, and a client who misses the target remembers the promise.

If a client has agreed to share before and after photos, a single Image block is enough. Put it below the booking and form, not above.

How should you sell online coaching or programmes?

Online coaching and downloadable programmes need a place to take payment, and Linky does not provide one. Link to wherever you sell: your coaching platform, Stripe payment link, Gumroad, or a Shopify page.

Keep the paid offer to one or two links with a price range in the label. A visitor who sees "12-week strength programme, $49" can decide in a second. One who sees "Shop" has to guess.

Put a free option next to the paid ones for people who are not ready. A short free guide, delivered after an email signup, gives you a second way to stay in touch. Linky's Form block can collect the addresses, and you export them to your email tool, since Linky does not send email itself.

If you also have a newsletter, the newsletter writer guide covers how to present it without competing with your main offer.

What else belongs on the page?

Add three small things, in this order.

Where you train. A Map block with your gym, studio or park, and the days and times you work. If you rent space in a gym, name the gym.

Your credentials. One line: your certification, your years training clients, and any specialism such as pre- and post-natal or training over 50. Say what you hold and who issued it, plainly.

A live look at your content. The Latest Instagram post block shows your newest post without you editing anything, so a visitor arriving from TikTok sees your most recent session.

Then stop. Booking, form, proof, paid offer and map make five, and the learn page on how many links to use makes the case that fewer usually wins.

Is Instagram's five-link limit enough?

Since April 2023, Instagram has let all accounts add up to five links to their profile, including business and creator accounts. At launch, links opened inside the Instagram app rather than the phone's browser.

For a trainer, five links can cover booking, a programme, a free guide, your gym and a podcast. The limit starts to bite when you want the health form, your credentials and your proof on the page itself instead of behind separate taps. It also does nothing for your TikTok or YouTube profile, where you may have only one link. A single bio page works everywhere, and the same layout carries across. This is the same logic as the hairstylist guide, where booking leads and the form screens clients before they arrive.

Build the page this week

Start with the intro call button and the form, which do most of the work. Add your offer, your location and your proof after that.

Linky's page for personal trainers shows a starting layout, and you can build the whole thing free at lin.ky. The Free plan covers one page with five blocks, plus the header every page has, enough for a booking button, a form, a text block with your offer, a map and your latest post.