What to put in your link in bio as a hairstylist

Someone scrolls past your balayage photo at 9pm, taps your name and lands on your profile. They want that colour. They don't know your prices, whether you have a Thursday free or whether you do blondes at all. If the bio link doesn't answer those three questions in about ten seconds, they save the photo and book the salon with the easy online form.

A hairstylist's page has a narrower job than most. It has to turn a stranger into a booked appointment, and it has to give you the information you need to do the hair safely. Here's how to build it.

Put booking at the top

The first link on the page should be the one that books a chair. Everything else is secondary.

If you use a booking platform, Instagram can connect to it directly. Redken's salon guide describes a Book Now call-to-action button and lists twelve supported platforms, including Acuity Scheduling, Booksy, Fresha, GlossGenius, StyleSeat and Vagaro. That list is undated, so check what your own platform supports. You need a professional (business) Instagram account, and the setup in the app ran through Edit Profile, then Contact Options, then Add an action button, according to Booksy's setup guide when it was published in April 2025. Clients can then pick a service and a time without leaving Instagram.

The button covers Instagram only. Your TikTok, your Facebook page and your Google profile need a link too, and the same booking URL should be the first thing on each of them. That's the case for one bio page: a single link that works everywhere, with your booking link as its top button.

On Linky, that top button is a Link Bar or Link Box pointing at your booking platform. Linky doesn't take bookings or payments itself. It sends people to the place that does, so use plain wording like "Book a colour appointment" rather than "Click here."

Show a starting price

Price is the question every new client has and the one most stylists avoid answering in public. You don't need a full menu. A range is enough to filter out the people who would have cancelled when you quoted them.

A short text block works well:

• Cut and blow-dry: from $65
• Full colour: from $120
• Balayage: from $220, depending on length and how much lightening it takes

Those numbers are invented, so swap in yours. The word "from" does the work. It tells people the floor and leaves you room to quote properly after a consultation.

If your prices change with hair length or thickness, say that in one sentence. A client with waist-length hair who reads "balayage from $220" and then hears $400 feels tricked, even though you were upfront. A line like "Long or thick hair is quoted at the consultation" prevents that.

Booksy also suggests using Story Highlights as a shortcut to your price list, which is fine as a backup. But a highlight is easy to miss and hard to update, while a text block on your bio page changes in thirty seconds.

Screen your colour clients with a short form

A good consultation starts before the client arrives. For colour, you want to know what's already on their hair, and you want to know before you've mixed anything.

A hair colour consultation template from Typeform captures the same basics most stylists ask: known allergies and past reactions to colour, the date of the most recent patch test, the colour and technique the client wants, and previous chemical treatments. The time since the last chemical service is worth asking too.

Linky's Form block holds up to 10 fields, with text, email, long text, select and checkbox types. A layout that fits:

• Name and email
• A select: "What are you coming in for?" with cut, colour, blonding, treatment
• A long text field: "What have you done to your hair in the last 12 months?"
• A long text field: "Any reactions to colour or products before?"
• A checkbox: "I understand a patch test may be needed before colour."

There's no file upload on the Form block, so it can't take reference photos. Add a line at the bottom: "After you submit, send your inspiration photos to this email or in a DM." There's also no phone-number field type, so use email as the reply channel.

On patch tests, the rules depend on where you work. Typeform's guidance notes that the UK's Hair and Beauty Industry Authority recommends one before every tinting treatment, while other bodies say every six months is enough, and it advises following the colour manufacturer's instructions, since insurance is usually tied to them. Put your own policy on the page, and don't treat a form as a replacement for it.

Submissions show up in Linky, and you can export them as a CSV. Read them before the appointment and you'll know who needs a longer slot.

Put your cancellation policy next to the booking link

A cancellation policy only works if the client saw it before they booked. Square's guidance for salons is to put the policy on your website or booking page, and its template asks clients to give at least 24 hours' notice. It describes late-cancellation fees typically between 25% and 50% of the booked services, and recommends taking a card at the time of booking so the fee is enforceable.

Put the short version under your booking button:

• 24 hours' notice to cancel or move an appointment
• What happens if they don't: a fee, a lost deposit, or nothing
• Whether colour appointments need a deposit

Linky doesn't collect deposits, so the card or deposit step happens on your booking platform. The bio page just states the rule.

Show recent work and where to find you

Your Instagram grid is the portfolio. Don't copy it into the bio page.

Linky's Latest Instagram post block pulls your newest post onto the page, so a client who arrives from TikTok sees the balayage you finished on Tuesday without you editing anything. Add one more thing only if it answers a real question, such as a "before and after" highlight for colour corrections.

Then add a Map block with the salon or suite, and a line with your working days. If you rent a chair, say which salon, since clients search for the salon name. If you travel to clients or do weddings, say that too, with the area you cover.

Keep the page short. Booking, prices, form, policy, map. Linky's guide on how many links you should have makes the case for fewer, and a booking-led page is where it matters most.

What about Instagram's five links?

Since April 2023, Instagram has let accounts add up to five links to their profile. For a simple chair, five links might be enough: booking, prices, a map, a gift card page and your salon's site.

It stops being enough when you want the price range, the policy and the colour form on the page itself, rather than behind separate clicks. The same goes for any platform where you only get one link. Linky's page for salons shows a starting layout. If you want to see a booking-first setup for another appointment business, the tattoo artist guide works through one.

Build it before your next busy week

Start with the booking link and the price range, since those two do most of the work. Add the form and the policy next, then the map and your latest post.

You can build the whole page free at lin.ky. The Free plan covers one page with five blocks, plus the header block every page has, which is enough for a booking button, a text block with prices and your policy, a form, a map and your latest post.