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What should I put in my link in bio?

A good link-in-bio page leads with whatever you most want people to do right now, then lists your evergreen links below it. Put your single most important call-to-action first - a new release, a product, a sign-up - and keep the rest short and scannable.

Ideas for what to include

  • Your latest thing. A new video, song, blog post, or product drop at the very top.
  • Your shop or store. Link straight to your products or a featured item.
  • A newsletter or waitlist sign-up. Capture an audience you actually own.
  • Your other socials. Make it easy to follow you everywhere.
  • Music and video. A live Spotify block or your latest TikTok keeps the page fresh on its own.
  • Contact or booking. An email, a booking link, or a "work with me" page.

Keep it focused

You don't need every link you've ever made - too many choices and people click nothing. Lead with one clear action, group the rest, and reorder them whenever your priorities change. If you're not sure where to start, browse templates or see real examples from other creators for inspiration.