How often should I update my link in bio?

Update the top of your link in bio every time your priority changes - a new release, product, video, or campaign. The rest of the page can stay put. As a rule of thumb, refresh the featured spot at least as often as you post important content, and review the whole page once a month.

What to change, and when

• Every new launch: swap the top link to whatever you're promoting right now.
• Weekly-ish: check that your most recent content is reachable in a tap.
• Monthly: prune dead links, fix anything broken, and re-order based on what's getting clicks.

Let parts of it update themselves

The easiest way to keep a page current is to use live blocks that refresh on their own - a Spotify "now playing" block, your latest Instagram post, or your TikTok. They keep the page feeling alive without any manual work, so you only update the parts that need a human decision.

A stale link in bio quietly costs you clicks; a current one rewards every visitor with something new. Build a page that's easy to keep fresh for free.