What are the best practices for a link in bio?

A great link in bio is focused, on-brand, and kept up to date. Follow a few simple best practices and your page will do far more than a plain list of links.

The essentials

• Lead with one clear action. Decide the single most important thing you want visitors to do and put it first.
• Keep it short. Aim for a handful of well-chosen links rather than everything you've ever made.
• Use descriptive labels. Say what each link is and what happens when it's tapped.
• Stay on brand. Match your colours, fonts, and photo to the rest of your presence so the page feels like you.
• Keep it fresh. Update the top of your page whenever you post something new, or use live blocks that update on their own.
• Capture an audience you own. Add an email sign-up so a visit can turn into a subscriber.
• Track and refine. Use analytics to see what works and adjust.

A few things to avoid

Don't overload the page with links, don't leave broken or outdated ones, and don't settle for a generic template that looks like everyone else's. Pick a template you can make your own and start free.