What to put in your link in bio as a therapist

Someone has been thinking about starting therapy for months. Tonight they find your profile, tap the link in your bio, and decide in a few seconds whether you seem like a person they could talk to. They are not comparing prices. They are asking whether you feel safe.

That changes what a therapist's link in bio should do. A musician wants a click. You want a nervous stranger to take one small, low-pressure step. This post covers what to put on the page, what to leave off, and where your profession's rules limit what other creators can do freely.

What is the one thing your page should ask for?

A short, free consultation call. Most people looking for a therapist want to know whether you are a fit before they commit to anything, and a 15-minute chat answers that for both of you.

Put it at the top, with a plain label: "Book a free 15-minute consultation." Underneath, one line on what happens: "We'll talk about what's bringing you in and whether I'm the right fit." Say if you are accepting new clients. Nothing frustrates a hopeful visitor more than booking a slot and learning later that your books are full. If they are, say so at the top and offer a waitlist instead.

Who do you help, and where?

Say it in one sentence, in plain words. "I work with adults dealing with anxiety, burnout and big life changes" does more than "integrative, client-centred therapy." Visitors search for their problem, not your modality.

Add the practical facts a hesitant person would otherwise have to email you to find out:

• Where you work. Your state or country, and whether sessions are online, in person or both. Licences are often tied to where you are allowed to practise, so this matters.
• What you charge. A session fee, or a range, saves an awkward email. If you offer a sliding scale, say how to ask for it.
• Whether you take insurance. Yes, no, or "I provide a receipt you can submit." Be direct.

Should you put testimonials on your page?

Be careful here, and check your own rules before you do anything. The American Psychological Association's ethics code says in standard 5.05 that psychologists do not solicit testimonials from current therapy clients/patients, or from other people who are vulnerable to undue influence because of their circumstances. Other professional bodies and state boards have their own versions, and some are stricter, including about former clients.

The reason is the power dynamic. A client may feel unable to say no to a request from their therapist. If you are licensed, read your own code and your board's guidance before putting a client's words anywhere public. If you are not sure, leave testimonials off.

You can still show trust without them. Link to an article you wrote, a podcast where you were a guest, or a talk you gave. Someone who hears you explain how anxiety works for ten minutes will feel they know you before the first session. A YouTube or Text block on Linky is enough for that.

What can a contact form safely collect?

Less than you think. A form on a bio page is convenient, but treat it like a postcard. Ask for a first name, an email address and the days and times that suit them. Do not ask what they are struggling with, and tell visitors not to write it in the message box.

On Linky, the Form block takes up to 10 fields, and you can view submissions in Linky or export them as a CSV file. For a therapy practice, three or four fields is plenty:

• First name
• Email
• Days and times that suit them
• A checkbox to confirm they understand the form is for scheduling only and is not for urgent or clinical matters

That last line matters. Add a sentence near the form saying that if someone is in crisis, they should contact local emergency services or a crisis line rather than wait for you to reply. Name the line that applies in your country.

Where you store contact details and how quickly you delete them is a privacy question that depends on where you practise. If you handle health information, check what your regulator requires before you collect anything through any online form, including this one. If you want the least risk, link to your practice's own scheduling or intake system instead and skip the form.

What should you leave off?

The same things that make most pages worse, plus a few that are specific to your work.

Skip anything that sounds like a promise of results. "Overcome your anxiety in six weeks" is the kind of claim many professional codes discourage. Describe how you work and who you help. Let the consultation do the persuading.

Skip photos or stories that identify clients. Even a vague case example can be recognised by the person it describes. If you want to show how you work, describe the method, not a person.

Skip a long list of links. A frightened visitor does better with three clear choices than with ten. The same logic runs through how many links your link in bio should have.

What does a good therapist page look like?

Say you are a counsellor with a private practice, 1,500 followers and an Instagram account where you post short explainers about burnout. Your page might hold five items, top to bottom:

1. A short intro: your name, your credentials and one sentence on who you help
2. "Book a free 15-minute consultation"
3. Fees, location and insurance in a few lines
4. A link to your best explainer or a talk
5. A directory listing, such as Psychology Today's therapist directory or your professional body's, so visitors who search by location can find you

Keep the design quiet. Soft colours, a readable font and one photo of you where you look approachable. A busy, loud page works against you here. Linky has preset themes and templates if you want a calm starting point.

If your work looks like a coach's, the post on what to put in your link in bio if you're a coach covers intake calls and packages in more detail. The two professions differ in what they are allowed to promise, so read it with that in mind.

How often should you update it?

When your availability changes. That is the one thing that makes a page feel stale or, worse, misleading. Check it at the start of each month, and whenever your waitlist opens or closes.

You can build the whole page for free on Linky, and a free account allows one page with up to five blocks, which is enough for the layout above. Start at lin.ky and write the consultation line first.