What to put in your link in bio if you're a coach

A stranger watches your reel on a Sunday night. They've been meaning to sort out their career, their training or their finances for months. They tap your bio link with about one minute of courage, and if the first thing they see is a menu of eleven programs, they close the tab.

Coaching is a crowded field. The International Coaching Federation's 2025 Global Coaching Study counted 122,974 coach practitioners worldwide, up 15 percent from 2023, in a profession it estimates generated $5.34 billion. Your potential client has choices. Your link in bio has to make the next step obvious and low-risk.

What is the one thing your link should ask people to do?

Book a first conversation. Coaching is a high-trust purchase, and very few people buy a package from a stranger on a first visit. They will book a free call, though, if it is easy and clearly scoped.

Put that at the top of the page, with a plain label such as "Book a free 30-minute intro call." Say how long it takes and what happens on it. "We'll talk through where you are and whether I can help" removes the fear that a call is a sales ambush.

If you use Calendly for this, know the limit. Calendly's own guidance says the free plan allows one active event type at a time, with unlimited meetings on it. One intro call is exactly what you need here, so that limit costs you nothing.

Should you list every program?

No. Pick the one or two offers people most often start with, and describe each in a sentence. Everything else can wait until the call.

Lead with who it is for. "For first-time managers who want to stop dreading one-on-ones" tells the right person to stay and the wrong person to leave. "Leadership and life coaching" tells nobody anything.

Say what changes, not what you do. "Six sessions to plan your move into a new role" beats "a structured coaching methodology."

Show a price or a range if you can. Many coaches hide it, and many visitors leave rather than ask. Even "packages start at $400" filters for people who can say yes.

Say you're a career coach with three packages and a group workshop. Your page might carry the intro call button, your single most popular package, and a link to the workshop signup. The other two packages come up on the call, with context.

For more on keeping the list short, see how many links your link in bio should have.

How do you show that you get results?

Coaches sell a change in someone else's life, which is hard to photograph. Proof has to be specific and easy to scan.

A short testimonial with a first name and a concrete outcome does more than a wall of praise. "Moved from analyst to team lead in five months" is better than "She changed my life." Ask clients for permission before you quote them, and let them choose how they're named. Many coaching clients want privacy, and that is a good reason to keep a testimonial to a few lines.

You can also link out to a podcast episode you were a guest on, a talk you gave, or an article. A visitor who can hear you speak for ten minutes before booking arrives warmer.

On Linky, a Text block works for one pull quote, and a YouTube block can hold a short talk. Keep it to one or two. The page is a doorway, not your portfolio.

What can a short intake form do for you?

A booking link tells you someone is free on Thursday. It does not tell you what they want. A short form can.

The Linky Form block takes up to 10 fields, and submissions can be viewed in Linky and exported as a CSV file. Three questions are plenty:

• What are you hoping to work on?
• What have you already tried?
• When would you like to start?

This suits people who aren't ready to book a call but are happy to say hello. It also saves the first ten minutes of every call. Keep the questions about goals and logistics. Do not ask for health details or anything a client would not want sitting in a spreadsheet. If your work touches mental health, check what your professional body and local rules require before you collect anything personal.

Where do your newsletter and free resources fit?

Below the call. A free checklist or a short email series suits visitors who aren't ready yet, and it gives you a way to reach them later.

Linky has no built-in email sending. The Form block collects addresses, and you export them to your email tool. Our post on growing your email list from your link in bio covers what to offer and how to ask.

Keep this to a single extra link. Two lead magnets are a menu again.

What does a good order look like?

From the top:

1. A short line saying who you help and with what
2. The "book a free intro call" button
3. Your main offer, in one or two sentences
4. One piece of proof
5. The intake form or email signup
6. Your social profiles, if people ask for them

Then check it on your own phone, as a stranger. Can you tell in five seconds who this is for and what to tap?

You can build this on a free Linky page. Free allows one page with up to five blocks plus the header, which fits the plan above if you fold the proof into the offer and skip the social links. Linky for coaches is a good place to start.