What to put in your link in bio when you run a flower shop

It is the second week of February, a customer has just watched your Instagram story of a van full of red roses, and she wants to order for tomorrow. She taps your bio link. If the first thing she sees is a wedding gallery from last June, she closes the app and orders from the supermarket.

A flower shop has the most seasonal bio link of any small business. What people want from you in February is not what they want in May, and neither looks like what a bride wants in a quiet week in March. This post covers what to put on the page, in what order, and when to swap it.

Which link should come first?

The first link should be whatever your next paying customer is most likely to want right now. In most weeks that is "order flowers", meaning a link to your own order page, whether that is a shop on your website, a Shopify store or a simple order form.

In the weeks before a big holiday, it is the holiday order. Industry figures from the Society of American Florists (the page is undated and cites older tracking studies) put Valentine's Day at about 28% of holiday dollar volume, Christmas and Hanukkah at about 29%, and Mother's Day at about 24%. You can find them on the SAF Mother's Day statistics page. Treat them as a rough guide to how lumpy your year is, not a forecast for your shop. The point for your page is simple: a few weeks decide a lot of your year, so those weeks deserve the top slot.

Linky does not take payments or run a checkout. It links to wherever you sell. That suits a florist well, because your order page probably already handles delivery dates, postcodes and card messages, and you do not want a second, worse version of it.

What should a florist's page include?

Keep it to five or six things. A visitor on a phone will not scroll through twelve buttons, and how many links you need is usually fewer than you think.

An order link for today. Name it by what the customer gets, such as "Order a bouquet for delivery or pickup". Avoid "Shop" on its own.

A map and your opening hours. Plenty of people reach a florist's page while they are standing a few streets away. The Map block puts your address on the page, and a line of text beside it can say when you close. If you have a Saturday-only market stall as well, give it its own line.

A seasonal button that changes. This is the slot you rewrite four or five times a year: "Valentine's pre-orders close Feb 10", "Christmas wreaths, order by Dec 15", "Mother's Day boxes". More on this below.

An enquiry form for events and weddings. Wedding and event work runs on a different clock and a different budget from walk-in bouquets, so it should not compete with your order link. Give it a separate entry. The Form block takes up to 10 fields, so you can ask for the date, the venue, a rough budget and an email address, and read the replies in Linky or export them as CSV.

Your latest Instagram post. If you post a new arrangement most days, the Latest Instagram post block shows the newest one without you touching the page. That is the "what's fresh" signal customers want from a florist.

A contact option for the odd request. A funeral order or a last-minute delivery to a hospital is better handled by a phone call. Put your number in a text block.

On the Free plan you get one page with up to five blocks, plus the header every page has. If you want all six of the above, Premium is $4 a month, and every new account starts with a 14-day Premium trial. See Linky pricing.

How do you handle holiday pre-orders?

Pre-orders are the best use of the seasonal slot, because they turn a rush into a schedule. A pre-order link should say three things in its label or the line under it: what you are selling, the cutoff date, and how the customer gets it.

Say you run a small shop that offers three fixed Valentine's bouquets. Your seasonal button might read "Valentine's bouquets, order by Feb 10, pickup or local delivery". Put the dates in the button text so they show without a tap. A customer who sees the cutoff has a reason to decide now.

Two habits help:

• Open the link a few weeks early. Pre-orders you take in January are orders you do not have to fit in during the last 48 hours.
• Close it on the date you said. A link that stays up past the cutoff produces orders you cannot fill. Take it down the day it expires, or change its label to "Closed, sign up for Mother's Day".

Linky cannot schedule a block to appear or disappear, so you swap the button yourself. Put a reminder in your phone for each cutoff date.

How do you catch wedding and event enquiries?

Walk-in customers want a bouquet today. A couple planning a wedding wants a conversation, usually months out, and they will compare a few florists first. Their journey through your bio link is different, so give them a different path.

A single button labelled "Weddings and events" that opens a short form works better than a gallery with no next step. Ask only what you need to answer well: the date, the venue, how many guests, and an email address. Anything longer and people give up halfway.

If you have a wedding portfolio, link it from the same entry or from a short line of text under the form. A photographer's gallery or your own site is fine. The wedding photographer guide covers the same booking problem from the other side.

What should you take down after the rush?

Once a holiday is over, the seasonal button has done its job. Remove it or replace it, and do it within a day or two. Nothing looks more neglected than "Order Mother's Day flowers" in July.

A quick reset after each peak:

1. Delete or rename the seasonal button.
2. Check that your opening hours still match the shop door.
3. Make sure the first link is the evergreen order link again.
4. Look at the Instagram block to confirm it shows something recent.

The idea of a page that largely looks after itself is covered in how to keep your link in bio fresh without editing it.

Do you need a QR code at the shop?

If you have a counter, a window or a market stall, probably yes. People who walk past and like what they see are exactly the audience for a QR code on a small sign: "Scan for this week's bouquets and pre-orders." The code can point at your short Linky address instead of a long shop URL. The steps are in how to turn your link in bio into a QR code.

Check it before your next peak

Open your page and check the order of things. The seasonal order link goes first, the map and hours sit near the top, the enquiry form has its own spot, and the latest Instagram post fills in the rest. If you are starting from scratch, a Linky page takes an afternoon. You can create one at lin.ky and have it live before your next delivery run.