What to put in your link in bio when you're a DJ

A club booker has forty tabs open and a lineup to fill. They see your name in a flyer comment, tap through to your Instagram, and tap your bio link. They give it a few seconds. If they can't hear a mix or find an email address in that time, they close the tab and move to the next name.

Your bio link has a second reader too. A fan who stood in front of the booth last Saturday wants to know where you're playing next. These two people want different things, and one page has to work for both.

Who is actually tapping your link?

Two groups, mostly.

Bookers and promoters are deciding whether to message you. They want to hear your sound, see that you play real rooms, and find out how to reach you.

Fans and other DJs want the next date, the latest mix, and a way to follow you somewhere other than Instagram.

Everything on the page should serve one of those two. If a button helps neither, cut it. A bio page with twelve equal buttons asks the visitor to choose, and a booker in a hurry won't.

What should be at the top of the page?

Your best mix, as something that plays. Not a link to your SoundCloud profile, which sends the visitor to a page with forty tracks and no instruction.

Pick the one set that sounds most like the gigs you want. Two DJ press-kit guides, from Hypebot and Bandzoogle, both say to lead with tight mixes or a promo reel that shows your signature sound. Neither gives a length. A practical rule is to put the strongest ten minutes up front, for example by linking to a timestamp, and let the full set sit behind it.

On Linky, a YouTube embed or a Spotify embed plays on the page itself, so the visitor never leaves. If your mixes live on SoundCloud or Mixcloud, put a plain link button directly under the header with the mix title as the label, such as "Warehouse set, 90 min".

Short descriptive text under the mix helps. Bookers and journalists often reuse what you write. Give them one line on the style and where it was recorded.

How do you handle bookings without a booking page?

Give bookers a way to reach you that takes under a minute. You have three honest options:

• A plain email link. If you have a manager or agent, use their address. Otherwise your own DJ email is fine, which is what both press-kit guides above suggest.
• An inquiry form. Linky's Form block takes up to 10 fields, and you can export submissions as CSV. Ask for the date, the venue, the city and a budget range. Use a text field for the date, because there is no date field type.
• A short "book me" block with both. Say what you play, where you travel, and what a booker should include in the message.

The form beats a bare email in one way. It makes the booker tell you the basics up front, so your first reply is about the gig and not about what they're asking.

Whichever you choose, put it above the fold on a phone. A booking contact buried under merch links is the most common way a DJ page loses the one visitor it was built for.

What do you do with upcoming dates?

List the next three to five, not the whole year. A date list does two jobs. Fans know where to find you, and a booker sees that you're already playing rooms.

Keep it as plain text, one line per gig: date, venue, city. Link only the one that sells tickets through a promoter. Replace dates as they pass. A page whose newest gig was in March tells a visitor you've stopped, whether or not that's true.

If your next show is the one you most want people at, give it its own link button at the top for the week before. Move it back down afterward.

Linky's Map block is useful for one specific case, a recurring residency, where the venue stays put and people keep asking where it is.

What should you leave off?

Cut anything that doesn't help a fan or a booker in the next few seconds:

• Every streaming service you're on. Pick the one or two where you have the most listeners. Both press-kit guides say to link the profiles where you're most active, not all of them.
• A long bio. Two sentences is enough on the page, and the longer version can live in a press kit link.
• Old flyers for past events.
• Links to a mailing list nobody has written to in a year.

You do need a press kit, though. Bandzoogle suggests offering it as a web page, a downloadable file, or both. One link labelled "Press kit and rider" is enough. Put your photos, bio, tech rider and testimonials behind it. The tech rider matters more than most DJs expect. It lists your gear and booth needs, and both guides recommend sending it to the venue ahead of the night.

A worked example

Say you're a DJ who plays house music around one city, with a monthly residency and a handful of festival slots a year. This is an invented example, not a real artist. Your page might read, top to bottom:

1. Header: your name, a one-line bio ("House and garage DJ, Thursdays at The Depot")
2. A YouTube embed of your best recorded set
3. Link button: "Book me", opening a form with date, venue, city, budget and a message
4. Link button: "Press kit and rider"
5. Plain text: the next three gigs
6. Link button: "Follow on SoundCloud"
7. Latest Instagram post block, so the page changes on its own

That is seven items, and each one has a reader. The Free plan allows five blocks plus the header, so on Free you would drop the SoundCloud button and the Instagram block. A fan can find the next night. A booker can hear you, see the dates, and send an inquiry without writing an email from scratch.

How often should you update it?

After every gig you announce, and before every one you want a crowd at. Treat the date list like a poster you take down. Check the mix too. When you record a better set, swap it in, because the mix is the item bookers weigh most.

If you want the broader version of this for other kinds of artists, the post on link in bio for musicians covers releases and merch. For the habit of keeping a page current, see how often should I update my link in bio.

Set it up

Build the page around the two readers: one mix that plays, one way to book you, and the next few dates. You can set that up in an afternoon on a Linky page for musicians, with the Form block for bookings and a video embed for the mix.