How to add a link to your Bluesky profile

You open Edit Profile on Bluesky, looking for the box where the website goes. There are fields for your name and your description, and that is it. If you came over from X or Instagram, the missing link field is the first thing that feels wrong.

The link still has a home. It just lives in your description, and you get very little room around it.

Where does the link go on Bluesky?

In your description, which is the bio text under your name. As of this writing, the Edit Profile screen in the official app has no separate website field.

The protocol underneath Bluesky does define one. The profile record schema lists a website property alongside the display name and description. A GitHub issue opened in April 2026 notes that Bluesky's own app does not expose it, so it is empty for nearly every account. Some third-party apps built on the same protocol may let you fill it in, but you cannot count on your followers seeing it. Treat the description as the only place that counts.

To add the link:

1. Open your profile and tap Edit profile.
2. In the description, type or paste the full address, starting with https://.
3. Save.

Check it from a second account or a logged-out browser. A link that is not tappable for visitors is the same as no link.

How much space do you have?

The description is capped at 256 graphemes, according to the same profile schema. A grapheme is one visible character, so an emoji counts as one. Your display name gets 64.

The URL eats part of that. A short address like lin.ky/yourname costs you around fifteen characters. A long product URL with tracking parameters can cost you fifty.

So spend the budget on purpose. A workable split:

• One line on who you are. "Illustrator in Leeds. Zines and enamel pins."
• One line on what you post here. The reason someone should follow you.
• The link, last. Putting it at the end keeps the sentence above it readable.

What should the link point to?

One page that can hold everything. Bluesky gives you one slot, and a typical creator has several things to share: a shop, a newsletter, a portfolio, a podcast.

Linking to your newest video or your shop front sends the other things nowhere. A link-in-bio page fixes that. Say you are a ceramicist with a Bluesky account, a Substack and an Etsy shop. The one address in your description opens a page with all three, and you change the page rather than the bio.

On Linky, a Link Box or Link Bar block holds each destination, and the Free plan gives you a page with up to five blocks. If you are unsure what belongs on it, what to put in your link in bio is a good start. If you are unsure how many links to show, how many links you should have covers it.

Can you pin a post as a second link?

Yes. Bluesky added pinned posts in version 1.92 in October 2024. Open the menu on one of your own posts and choose Pin to profile. The post sits at the top of your profile.

Pin a post that contains your link and one sentence about it, such as a new release or a sign-up. Your description holds the permanent address, and the pinned post holds whatever you want people to act on this month. Swap it when the news changes.

Does using your own domain as a handle help?

It is a trust signal, not a link. Bluesky lets you use a domain you own as your username, so your handle reads @yourname.com instead of @yourname.bsky.social.

The setup steps from Bluesky are:

1. Go to Settings, Account, Handle and choose I have my own domain.
2. Copy the value the app shows you.
3. At your domain registrar, add a TXT record named _atproto with the value did=did:plc: followed by your identifier.
4. Wait a few minutes, then press Verify DNS Record in the app.

Your old mentions still point at your account after the change. Only whoever controls the domain can set this up, so a handle like @yourband.com tells visitors the account belongs to the real thing. You still need the link in your description.

What if you post on Threads too?

Reuse the same address. A bio written for one app rarely fits another, but a single page means you maintain one thing. The steps for the other app are in how to add a link in bio on Threads.

Keep the link current

The link in your description does not change often, so the page behind it should. Check it once a month. Remove anything that has ended, and move the thing you most want people to do to the top.

A Linky page gives you that one address to put in your Bluesky description, and a place to keep everything else you make. You can start one at lin.ky.