How to make a Linktree alternative using Linky

Why settle for Linktree?

You've probably tapped "link in bio" and landed on a page of identical buttons and empty white space. Linktree is a bit like the chain café on every block: you know what you're getting, but you won't remember it. A generic bio page can feel like that.

The usual problems:

• Limited customization. Your brand should look like yours, not like everyone else's mass-market T-shirt.
• Vague analytics. You want numbers that answer questions, not ones that leave you guessing.
• A crowded interface. When everything is competing for attention, nothing stands out.

Your bio link page could look and feel like you instead, with your colors, your style and your personality. Here's how to move away from the one-size-fits-all page and build something of your own.

Meet Linky: a multi-tool for your link in bio

Linky is meant to be the multi-tool in your pocket, and it could replace a few other apps on your phone.

Core features at a glance

• Unlimited custom links, with scheduling so updates go out on time.
• A built-in analytics dashboard that's easy to understand.
• A large library of themes and fonts to match any mood, from spring pastels to moody goth.

Quick comparison: Linky vs. Linktree

"Creators love the intuitive UI," says Jenna, a travel vlogger who switched to Linky last month. "It's like sliding into a pair of well-broken-in sneakers."

Now let's build your own Linky page from scratch.

Your DIY guide: building a Linky page from scratch

It takes four steps to get an on-brand bio page that feels less like a template and more like you.

Step 1: Sign up and choose your plan

Go to our pricing page and pick a plan. Free is a good place to start, and there's no pressure to upgrade. Stay on it as long as you like, then move to Pro when you need more.

Step 2: Pick a theme

Maybe you want a breezy seaside look, or something sleek and minimal. Linky's theme picker has plenty to browse. You could go with soft cherry-blossom pink on clean white, or deep burgundy with metallic gold accents.

Step 3: Add and order your links

Click "Add Link," paste your URL, give it a short, clear title (like "Listen to Episode 12"), then drag it where you want it. Drag and drop is oddly satisfying. Tip: schedule your big updates. If your podcast drops at 9 AM on Mondays, set it up once and let it run.

Step 4: Customize buttons and fonts

Neon green buttons? Serif headlines with a playful sans-serif body? Go for it. You can tweak colors, round the corners and play with shadows. For a fuller walkthrough, see our step-by-step customization guide.

That's it, your page is live. You can take it further, though.

Going beyond the basics

With the foundation in place, you can add some polish.

Custom domain setup

Moving from lin.ky/yourname to yourname.com makes you look more professional, and that polish goes a long way.

Advanced theming tips

Most people open bio links on their phones, so pick fonts and colors that read well on a small screen: bold headlines and high-contrast buttons that are easy to tap. You can also add a small seasonal touch, like a tiny snowflake in December or a mini pumpkin in October, for visitors to spot.

Integrations and embeds

Your latest TikTok or Instagram post can be pulled in and shown on your page automatically, so you don't have to update it by hand.

Improving engagement and analytics

Your data tells you which links are doing well and which ones need work.

You can view click heatmaps by hour, which helps you time an urgent sale or a premiere.

Analytics dashboard deep dive

• CTR (click-through rate) shows what percentage of visitors tap your top link.
• Top referrers show which social account sends you the most traffic.
• The time-of-day heatmap shows your peak click hours, so you can post when people are most active.

For the full list of metrics, read our analytics guide.

A/B testing your CTAs

Try "Listen Now" against "🔊 Tune In," or "Shop Summer Collection" against "Your Summer Wardrobe Awaits," and see which gets more clicks. A week of testing usually gives you a clear answer.

Engagement boosters

• Countdown timers for product drops, to build a bit of urgency.
• Audio and video embeds to give visitors something more than links.

And don't forget to enjoy it when you pass your first 100 clicks.

Next steps, resources, and pro tips

Once your page is built and polished, a few habits will keep it working well.

Quick launch checklist

• Links added
• Theme and fonts chosen
• Analytics hooked up
• A/B tests queued

Pro tips to keep momentum

• Refresh your seasonal themes monthly.
• Swap your top link every two weeks to keep things fresh.
• Schedule regular analytics check-ins so you always know what's working.

If you need a refresher, our help center has tutorials, examples and advice. When you're ready, hit "Promote" and start sending people to your new page.