The creator's guide to link-in-bio in 2025: monetize, grow and connect

A lot of creators in 2025 run their online presence through a link-in-bio page. If you want to tidy up where people find you, grow your audience and earn more, it's one of the most useful things you can set up. Here's how to use one to make money, grow and stay connected with your community.

Why you need a link-in-bio

Whether you're a photographer, a musician or an influencer, your social media profiles act as your storefront. The trouble is that social platforms don't give you much room for all the links you want to share with your followers. A link-in-bio fixes that.

A good link-in-bio page lets you share multiple links from a single URL. Your latest video, a special promo, a digital product: your audience can get to all of it from one click on your profile. It becomes your personal hub for everything you want to share.

Monetize your link-in-bio

Once you have a link-in-bio, you can start using it to earn money. That works whether you're just starting out or already have a big following.

1. Affiliate links & sponsored content

Affiliate marketing is one of the easiest ways to start. You promote products or services you like, and when your followers buy through your link, you earn a commission. You can include affiliate links for anything from your favorite gear to digital courses you recommend. Be upfront that they're affiliate links. Your followers will appreciate the honesty, and it builds trust.

2. Selling digital products

If you make eBooks, courses, presets or music, your link-in-bio page is a natural place to promote them. Set up a payment system and your audience can buy straight from your bio, without having to message you to ask where to find your latest release.

3. Crowdfunding & donations

If fans love your work and want to support you, give them a way to do it. You can link to your Patreon, Ko-fi or a PayPal donation button so your community can chip in and show their appreciation.

4. Exclusive content & subscriptions

A "members-only" link to exclusive content, like a Patreon page or a paid newsletter, can bring in steady income. Your most dedicated followers will often happily pay for behind-the-scenes access or premium content.

Grow your audience with link-in-bio

For most creators, growing an audience matters as much as making money, and your link-in-bio can help you attract new followers and build stronger connections with the ones you have.

1. Clear and compelling CTAs

A call to action (CTA) is a short prompt that tells your audience exactly what you want them to do, whether that's watching a new video, following you on another platform or checking out your latest collection. Well-placed CTAs drive engagement. Because a link-in-bio page is easy to update, you can rotate CTAs for different campaigns, like "Shop Now" for a product launch or "Subscribe for Exclusive Updates" for your newsletter.

2. Cross-promote your socials

Most creators juggle several platforms. If you're active on Instagram, TikTok, YouTube or Twitter, add all of them to your bio page as clickable icons. That way your audience can follow you wherever you post, and you get more visibility and interaction across all of them.

3. Personalize your bio page

Your link-in-bio is also part of your personal brand, so make it look like you. With tools like Linky, you can choose colors, fonts and layouts that suit your style. The more your bio page matches the rest of your brand, the more professional and polished you'll look.

4. Add engaging media

Add images, GIFs and videos that represent you and your work instead of settling for a plain list of links. They show off your personality and make the page more interesting, so people stick around longer.

Connect with your community

A link-in-bio page can also help you build closer relationships with your audience.

1. Share your story

Use your link-in-bio to give people a look at your life. You could link to a personal blog, a behind-the-scenes video or a post about what inspired your latest project. People follow creators for who they are as well as for their content, and this kind of openness helps them feel connected to you.

2. Create polls and surveys

Link to polls and surveys to get your followers involved. Ask for feedback on your latest project, or let them help decide what you make next. It strengthens your relationship with them and makes them feel like part of the creative process.

3. Collaborate and co-create

Collaboration is one of the best ways to grow a community. Add links to content you've made with other creators, like a joint Instagram Live or a podcast episode. Promoting collaborations on your link-in-bio page can bring in new followers from both audiences.

4. Customer service & feedback

If you sell products or services, link to a contact form or customer service page so followers can easily reach you with questions or feedback. The easier it is to get in touch, the more loyal they'll be.

Your link-in-bio: a living, breathing hub

Your link-in-bio page can do a lot more than hold a URL. With the right setup, it's where people connect with you, where your following grows and where you make money, all in one place.

If you're ready to set one up, take a look at Linky's pricing. Whether you want to promote your content, earn from your work or get closer to your community, a well-made bio link is a good first step.