Blog5 min read
Above vs. below the fold: CTA placement guide
Where to put calls to action on a link-in-bio page, and what changes when a CTA sits below the fold.
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Where should your call-to-action (CTA) go? It depends on your audience and your content. A CTA above the fold gets noticed right away, while one below the fold gives people a chance to take in more information first.
- Above the fold works best for quick actions like subscribing or following. People see it immediately, but it may not have much context around it.
- Below the fold suits complex products or detailed pages. By the time people reach the CTA, they're more engaged.
Quick comparison
| Placement | When to Use | Key Benefits |
|---|---|---|
| Above the Fold | For simple actions requiring minimal context | Immediate visibility; quick engagement |
| Below the Fold | When users need more context or information before acting | Builds trust; encourages thoughtful actions |
If you can, use both: catch attention early, then repeat the ask further down. Test with a tool like Linky to see what works for your audience.
3 above the fold tactics to skyrocket conversions
Above-the-fold CTAs
An above-the-fold CTA is visible as soon as the page loads, so it's the first thing people see and the most direct route to taking action.
Why place CTAs above the fold
Because people see it straight away, an above-the-fold CTA can prompt quick engagement. That works best when the message is clear and there's enough context around it. Some visitors will still want more detail before they commit.
Tips for designing effective CTAs
- Give the CTA a clear visual hierarchy so it stands out.
- Write action-focused text that tells people exactly what to do.
- Make sure it's mobile-friendly, so it stays visible and works on small screens.
How above-the-fold CTAs perform
How well an above-the-fold CTA works depends on how it fits with the rest of your content. For simple actions like subscribing or following, immediate visibility tends to work well. For bigger decisions, people may need more information before they feel confident.
Linky's drag-and-drop builder makes it easy to test and move your CTAs around until you find the placement that works.
Below-the-fold CTAs
Below-the-fold CTAs sit after your main content, so people have time to take in your message before they act. That tends to lead to more considered decisions.
When to use below-the-fold CTAs
This placement works well when your content needs some explanation before you ask for action, for example:
- Pages with a lot of detailed information
- Complex products or services that need explaining
- Situations where people benefit from making an informed choice
People who scroll far enough to reach these CTAs are usually more engaged and interested.
Tips for designing below-the-fold CTAs
To make below-the-fold CTAs noticeable and easy to use:
- Use color, font or shape to set them apart from the rest of the page
- Make sure your layout works on both mobile and desktop
Linky's drag-and-drop builder lets you test different designs and placements while keeping the look consistent across platforms.
How below-the-fold CTAs perform
These CTAs usually do better when the content above them holds people's attention and makes them want to keep reading. Match your CTA placement to the flow of your content and how people behave on the page.
How to choose CTA location
Link-in-bio pages are flexible, and Linky's drag-and-drop builder makes it easy to change where your CTA appears. Two things should guide where you put it: how much content you have and how people use the page.
Content type and length
Link-in-bio pages change often and can be short or long. Choose a CTA placement that still gets noticed however much content is on the page.
User behavior patterns
People visit link-in-bio pages on both mobile and desktop, and the layout affects how visible your CTA is on each. Position it so it's easy to spot on any screen size.
CTA placement tips
Using multiple CTAs
More than one CTA can increase interaction if you place them carefully. Put your main CTA above the fold so people see it right away, and add a secondary CTA further down once you've given more context.
Your CTAs should stand out but still match your design. A bold, high-contrast button works well for the main CTA, and a softer style suits secondary options. That gives the page a clear visual order without overwhelming people, and it works on mobile layouts too.
Mobile design
Most visitors to link-in-bio pages are on their phones, so mobile matters most. For mobile CTAs:
- Leave enough space between CTAs to prevent accidental taps
- Put CTAs where thumbs can reach them easily, usually around the middle of the screen
- Make buttons at least 44x44 pixels so they're easy to tap
- Keep text readable on small screens
Linky: CTA tools
Linky's drag-and-drop builder lets you try out CTA placements on both mobile and desktop.
| Feature | Benefit |
|---|---|
| Real-time Preview | See how your CTAs look on different devices before publishing |
| Dynamic Content Blocks | Add live content from other platforms to keep CTAs relevant |
| Custom Themes | Design CTAs that align perfectly with your brand's look and feel |
| Mobile Compatibility | Ensure your CTAs function smoothly on any device |
You can move CTAs around to suit your content, keep the page looking consistent on every screen, and adjust based on how each position performs.
Conclusion
The right CTA placement depends on how your audience behaves and what kind of content you have. CTAs above the fold can prompt quick action, while CTAs below the fold often work better for people who are already engaged with your content.
Most pages benefit from a mix of placements chosen to fit your content length and how people use the page.
Test your choices. Linky's drag-and-drop builder and built-in analytics let you experiment across devices to find the best spots. Placement is only part of it, though: a CTA also needs clear wording, a design that gets noticed, and a clear link to what the page is for. Offer your audience something genuinely useful, then point them toward the action.
Keep adjusting based on real user data.