Linky

When a Portfolio Just Isn’t Enough Anymore

Let’s be real—being a graphic designer in 2025 feels like juggling eight jobs. You’re expected to create, promote, engage, pitch, and somehow maintain a consistent online aesthetic across ten platforms. Your work lives on Behance, Instagram, maybe even YouTube. Your shop? That’s on Gumroad. And your calendar? Probably buried in a Notion doc or a Calendly link somewhere.

The static online portfolio? It still matters—but it’s not doing the heavy lifting it once did.

What you need now is something smarter, leaner, and way more flexible. That’s where the link-in-bio stack comes in. Think of it as your creative command center. A single, living page that connects all the dots—without compromising your aesthetic.

So what should that stack actually look like? Glad you asked.

1. Pick a Visual-First Link-in-Bio Tool (Spoiler: Linky Gets It Right)

First things first: don’t settle for ugly. If your link-in-bio page looks like it was designed in 2013 by a robot, that’s not a great vibe.

What makes Linky different? It’s designed for creators who actually care about visual details.

Custom themes with full control over typography (hello, variable fonts!)
Subtle transitions and hover animations
Gradient backgrounds that don’t scream “template”
Responsive layouts that adjust beautifully on mobile and desktop

Basically, it lets you build a link page that feels like your brand—not a third-party widget tacked on to your bio.

Need help making it your own? Here’s a handy guide:

👉 How to Customize Your Link-in-Bio Page

2. Show Your Work Before the Click

Here’s the thing: people are scrolling, not digging. If someone lands on your link-in-bio and all they see is “Behance →” or “Portfolio →”, you’ve already lost them.

Instead, embed visual previews directly on the page.

A few hand-picked Figma frames
Recent Dribbble shots
Screenshots from a case study
Even a short reel if motion is your thing

Some tools (Linky included) let you create visual link blocks or preview carousels that show the goods upfront. This saves your audience a click—and shows them what you’re about without them needing to guess.

It’s like giving a movie trailer before asking someone to watch the full film.

3. Don’t Just Link—Let People Book, Tip, and DM You

Graphic designers wear multiple hats: freelancer, art director, workshop host, even product creator. So your link page should work for you.

Here’s a simple 2025-friendly formula:

One link to your calendar (Calendly or SavvyCal)
One to your shop (Gumroad, Ko-fi, Lemon Squeezy, etc.)
One for quick client contact (DM via Instagram, WhatsApp, or even Telegram)
Optional: a Notion intake form for new projects

The goal? Reduce friction. If someone’s already impressed by your work, make it stupidly easy for them to connect or buy.

Pro tip: Label your links with action-oriented, friendly copy like “Book a design consult” or “Grab my icon pack.” Generic labels like “Click here” are out. Personal voice is in.

4. Don’t Sleep on Analytics

Sure, pageviews are cute. But what are people actually clicking?

Are they going to your calendar or your Instagram?
Is anyone checking your latest product drop?
What days and times are busiest?

Tools like Linky offer link-specific analytics, device breakdowns, and even behavior over time. You’ll start to see patterns: maybe your audience is mostly on mobile around 9PM, or maybe nobody’s touching that outdated services page link.

Instead of guessing, you’re adapting based on actual signals.

Here’s how to make sense of it all:

📊 Bio Link Analytics: Understanding Your Performance

5. Mobile-First Isn’t Optional—It’s Everything

Quick stat: 84% of bio link traffic in 2025 comes from phones. Not tablets. Not desktops. Phones.

That means:

Bigger tap targets
Faster load times
Thoughtful vertical spacing
Legible fonts (no size 12 serif on a 6-inch screen, please)

You want your mobile link page to feel like an extension of your Instagram feed, not a janky mini site. Linky themes are optimized for this—and you can tweak fonts and color systems specifically for mobile.

Want to nerd out on type and layout? You’ll love this:

📱 Mobile-First Fonts and Colors for Link-in-Bio Pages

6. Bonus Touches That Make a Big Difference

If you’ve got the essentials covered, here are a few extra moves that’ll set your link stack apart:

Email capture: Add a simple field to collect interest from fans or clients. Tools like MailerLite or ConvertKit integrate easily.
Client testimonials: Use short quote blocks or pull in Google Reviews.
Social proof: Drop in logos of past clients or brands you’ve worked with.
Custom domain: A link page that says lin.ky/you or your own domain adds trust and style. (Yes, you can use your own domain.)

The best part? These extras take minutes to set up—but they pack a punch.

Your Link Stack Is Your First Impression—Make It Count

In 2025, your bio link is often the first place people go to check you out. Before the portfolio. Before the DM. It’s your homepage, elevator pitch, and landing zone—all rolled into one.

So don’t just slap a few links on a generic background and call it a day. Build a stack that reflects your creativity, your offerings, and your vibe.

Whether you're attracting new clients, selling digital goods, or just trying to look like you've got it together (same), your link-in-bio page should do the talking for you.

🎨 Try Linky—because your bio link should look as good as your work.